VIRTUO

The persona settings of virtual creation conducted in collaboration with AI programs became the basis for Virtuo fashion branding. Based on the plants living in the virtual world proposed by ChatGPT, persona was built in Midjourney.

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Welcome to the future of fashion

This is the first design piece to use the AI program. Starting with plants that are likely to live in the virtual world, creating creatures with the same persona brought fashion branding as an outcome. Generated images centered on Midjourney have come out as fashion brands, creating fashion show exhibitions and a variety of merchandise products. This project place emphasis on the fact that it can be expanded indefinitely through AI programs.

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