A24 Rebranding

Visibility + Invisibility

A24 is an American independent entertainment company. Based on their ethos, which always surprises us by making films from a new perspective, I rebranded it starting from a new logo.

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The films of A24 that convey the truth to the audience are fun to find hidden meanings between visibility and invisibility. It was a project in which I wanted to create a new impression by blurring this boundary. All types and images are aligned vertically and were inspired by optical art.

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